DU/ER® makes comfortable, functional denim with innovative materials and durable construction. I worked with them to develop spring 2019 styles for men and a new line for women.
The women's denim was previously only offered under the Dish brand, so the new DU/ER® line required new print materials and tags. We focused on clean design with hits of colour. Developed a paint dip option with embossing, as well as embossed with spot-UV.